Flat Pack Challenge folds in over £250 for Campaign25

Flat Pack Challenge folds in over £250 for Campaign25

On Monday night Jim and Emma completed their mammoth flat pack challenge in style as part of Dance4’s Campaign25, raising over £250!

How Not To Build A Skyscraper In A Day saw the pair construct and deconstruct iconic flat pack furniture a whopping 25 times in just one afternoon at Nottingham’s Rough Trade. The afternoon started with energy and enthusiasm as Jim and Emma began their flat pack journey.

See video

The performance was simple and controlled as each performer, dressed in matching boiler suits, carefully carried out each stage of assembly and dismantle with relentless precision and repetition. The staging matched that of the performance as its rigid structure gave off a more of a playful, amusing and quick-witted sense. Accompanying the methodical movements were hypnotic beats from DJs and acts from award-winning comedians Matt Hollins, previously Leicester Mercury Comedian of The Year, and Rob Coleman, finalist at the UK Pun Championships 2015.

There was great support for Jim and Emma on Twitter as the gruelling reality of their immense flat pack challenge started to set in not only in their minds but also on their bodies...

See more Tweets from the day in our Storify post.

“Surreal and long, our day tended to flow between joy in celebration of eccentricity, and dismay at the consistently robust nature of the furniture we were handling. (De)constructing so persistently enabled traditions to emerge, and the choreographed sequence became habitual in the durational challenge. It was great to have friends supporting us and the conversations and donations expanded throughout the day… We also formed so many new relationships and often found commonalities lay in the domestic nature of the event.” – Emma Lewis-Jones

"I am feeling very fortunate that we've raised over £250. We are regretting the additions to the challenge... particularly in the legs… but worth all the effort. The challenge of 25 ups and downs was made much harder by adding elements that made us travel to other rooms (even outside) and obsessive single visits to and from our 'bits box' - never carrying more than one thing! We did this to highlight how dance and choreography can be found in the functional actions of our everyday." – Jim Hendley

The final total raised on the night was £273! Jim & Emma’s JustGiving page is still live and you can donate by clicking here or text JEFP98£5 (or any other amount) to 70070.

The flat pack challenge was the 14th event out of 25 individual fundraising events as part of Dance4’s public campaign, Campaign25 to raise £25,000 to move into a new home for dance in its 25th year. Dance4 has had much support from trusts and foundations and public donations to back the opening of the International Centre for Dance and Choreography for summer 2016, but we still need lots more help. Donate, participate, advocate; you can support us in many ways.

Please click here for details on how to donate.